Ross Park

Coaching in Family Businesses – The Next Chapter

Danny’s current work has taken him deeper into the complex world of family businesses. He described working with older generations who built their companies from nothing and now struggle with their children, who have a completely different mindset.

“The parents are full of resentment because the kids don’t have the same fire they had,” Danny said. “And the kids are thinking, ‘Why do I have to wake up at 5am like you did? I want balance. I want a life.’”

His job? Mediation.

“They’ve got more in common than they realise,” he said. “They just need to get unstuck. And that’s what I help them do.”

The Final Word – Transformation and Trust

Ross summed up his experience with Danny’s coaching as “transformational.” His biggest shift was moving from a child-like way of living – fun but directionless – to a more grounded, adult approach.

No Advice, Just Discovery

One of the most interesting things about Danny’s approach is that he doesn’t give advice. He doesn’t tell people what to do. Instead, he guides them to find their own answers. Ross, who has experienced Danny’s coaching first-hand, described it as a “guidance towards where you need to go.”

“I always came away from our conversations with a much clearer idea of how to move forward,” Ross said. “But you never once said, ‘I think you should do this.’ That was never the approach.”

Danny explained that it’s all about weaving together a person’s story, temperament, and strengths, then letting them make the connections themselves.

“People love discovery,” he said. “Because when you discover something yourself, you own it.”